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ValueVitals - Lessons from Pharma - Build a Payer Value Proposition
Payer Value Proposition
Series
Value-Based Healthcare

Proving Value to Payers, Lessons from Pharma, PART 3 of 3: Product Differentiation

In this article, we continue our exploration of how pharma builds and proves value for the payer audience. In PART 1, we saw how to "make it matter" to payers. We learned that
by ValueVitals
ValueVitals - Lessons from Pharma - Build a Payer Value Proposition
Payer Value Proposition
Series
Value-Based Healthcare

Proving Value to Payers, Lessons from Pharma, PART 2 of 3: Class Differentiation

We are continuing to explore a textbook case of how pharma proves value to the payer audience. This is PART 2 in a series of 3 articles exploring a textbook case
by ValueVitals
ValueVitals - Lessons from Pharma - Build a Payer Value Proposition
Series
Value-Based Healthcare

Proving Value to Payers, Lessons from Pharma, PART 1 of 3: Make it Matter

 Do you know how the pharmaceutical industry (i.e., "pharma") proves value to payers? They've been doing it for decades to help sell billions of dollars of medication. Once they convince payers their
by ValueVitals
ValueVitals - Grow Reimbursements with a Payer Value Proposition
Payer Value Proposition
Value-Based Healthcare

Grow Your Reimbursements with a Payer Value Proposition

Dealing with payers can be painful for providers! You deliver healthcare services, and then have to fight tooth-and-nail for every dime you are owed. Unfortunately, payers have created a complicated reimbursement system,
by ValueVitals
Value Vitals - Outcomes Research - Test Tubes
Outcomes Research

What is Outcomes Research, and Why Should it Matter to the Practice Owner?

Have you heard the term “outcomes research”? Sure, it might be an interesting scientific discipline in medicine… but why does that matter to your medical practice? Simple… Because it matters (in a big
by ValueVitals
Value Vitals - Health Economics - Stethascope
Health Economics
Outcomes Research

What is Health Economics, and Why Should it Matter to the Practice Owner?

Have you heard the term “health economics”? Sure, you kind of understand what it might include, but did you realize that it is actually an entire scientific discipline? Moreso, did you realize
by ValueVitals
Value Vitals - Market Access - Chain-link fence
Health Economics
Outcomes Research

What is Market Access, and Why Should it Matter to the Practice Owner?

Do you ever consider your medical practice as part of the healthcare “market?” If not, you should start. Why? Because payers look at you that way… And payers represent a lot of your
by ValueVitals
Value Vitals - Drug Pricing Policy Should Penicillin Cost 2 Million Dollars
Value-Based Healthcare

Drug Pricing Policy: Should Penicillin Cost $2,000,000?

Recently, I attended an oncology medical conference that reminded me about the importance of understanding the role of drug pricing policy. Needless to say, there was a lot of discussion about the high cost of
by ValueVitals
Value Vitals - One Easy Way to Prove Value in Healthcare
Payer Value Proposition
Value-Based Healthcare

A Simple 2-Step Formula to Prove Value in Healthcare

It doesn't have to be complicated to prove value in healthcare. Below, you will learn a simple 2-step formula you can start using today to dramatically boost your bottom line. I recently
by ValueVitals
Value-Based Healthcare

3 Drug Industry Challenges in Targeting Patient Value

Drug companies are getting better at targeting patient value. In 2010, a drug company was working on new ways to differentiate their cancer drug (Drug 2) from the market leader (Drug 1). Both drugs had
by ValueVitals
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