NOTE: This article is the ninth in a series of 10 articles and is part of our Health Economics 101 course. You can find a course overview and links to all 10 course modules here:

Current Issues and Future Directions in Health Economics

Health economics, as a discipline, continues to evolve in response to emerging challenges and innovations in health care. From the economics of pandemics to the rise of digital health and the pressing need for sustainable financing, contemporary issues demand both theoretical advancement and pragmatic policy responses. This essay explores three critical areas shaping the present and future of health economics: the economic implications of global health crises, the impact of digital transformation, and the sustainability of health care financing in the face of demographic and technological change.

The Economics of Pandemics and Global Health Crises

The COVID-19 pandemic underscored the deep interconnections between public health and economic stability. It reaffirmed the need for robust investment in health systems and highlighted the role of economic evaluation, behavioral incentives, and policy design in crisis preparedness and response.

Key Economic Themes in Pandemics:

  • Externalities and Market Failures: Infectious diseases generate significant negative externalities, as individual health behaviors affect community transmission. This justifies government intervention through vaccination mandates, lockdowns, and subsidies for preventive care.
  • Cost-Effectiveness of Public Health Interventions: Economic evaluation tools such as cost-effectiveness analysis (CEA) and budget impact analysis (BIA) have been used to assess pandemic responses (e.g., vaccination campaigns, testing strategies, and treatment protocols).
  • Global Coordination and Equity: The pandemic revealed stark disparities in vaccine access and health system resilience between high- and low-income countries. Mechanisms like COVAX aim to promote global equity, but challenges in financing, distribution, and political will remain.
  • Economic Costs of Inaction: Studies estimate that COVID-19 cost the global economy trillions of dollars, with losses from foregone productivity, disrupted supply chains, and increased mortality. Investing in pandemic preparedness—e.g., surveillance systems, research and development—is now widely viewed as economically prudent.

Health economists are increasingly contributing to pandemic modelling, priority setting, and the design of adaptive, scalable policies that can balance health benefits with economic costs.

Digital Health and Health Economics

The digital transformation of health care—accelerated by the pandemic—has introduced new opportunities and challenges for economic evaluation and system efficiency.

Digital Health Technologies Include:

  • Telemedicine and virtual care platforms
  • Mobile health apps and wearable devices
  • Electronic health records (EHRs) and data analytics
  • Artificial intelligence (AI) in diagnostics and treatment planning

Economic Considerations:

  • Cost-Effectiveness and Access: Digital health may reduce costs by improving efficiency, avoiding unnecessary visits, and increasing access in remote areas. However, digital solutions must be evaluated rigorously to ensure they are not just novel, but also cost-effective and equitable.
  • Technology Diffusion and Inequity: There is a risk that digital health deepens the digital divide, particularly for older adults, rural populations, and those without internet access. Health economists must consider the distributional impact of digital innovation.
  • Payment Models and Regulation: Traditional payment systems often do not accommodate digital care modalities. Policymakers are now exploring bundled payments, value-based reimbursement, and regulatory frameworks for AI and data privacy.
  • Real-World Evidence (RWE): The availability of big data from EHRs and health apps offers new possibilities for outcomes research, cost studies, and precision public health. Economists must adapt methods to harness these data effectively and ethically.

Digital health is likely to reshape how care is delivered and financed, and health economics will play a central role in determining its value and viability.

The Future of Health Care Financing and Sustainability

The sustainability of health care financing is a major concern for policymakers worldwide. Rising costs, aging populations, and increasing demand for complex care are placing pressure on public and private financing systems alike.

Challenges to Sustainability:

  1. Demographic Transition: Longer life expectancy and the growing burden of chronic diseases (e.g., diabetes, dementia) require more sustained and resource-intensive care, stressing tax-funded and insurance-based systems.
  2. Technological Innovation: While medical advances improve outcomes, they often come at high costs. Economic evaluation is essential to guide the adoption of high-cost interventions, such as gene therapies or personalized medicine.
  3. Efficiency and Waste: Up to 20–40% of health spending is estimated to be wasteful, due to overuse, administrative inefficiencies, and low-value care. Health economists advocate for value-based health care, where payments are tied to outcomes, not volume.
  4. Revenue Generation: Financing reforms may include:
    1. Progressive taxation (e.g., in Beveridge systems)
    1. Mandatory social insurance contributions (e.g., in Bismarck systems)
    1. Public-private partnerships and innovative financing mechanisms
  5. Global Solidarity and Aid: In low- and middle-income countries, sustainable financing often depends on external aid, global funds, and domestic revenue mobilization. Aligning donor priorities with national health strategies is critical for long-term sustainability.

Looking forward, health economists will need to develop models that account for intergenerational fairness, fiscal constraints, and adaptive financing strategies to respond to emerging health needs.

Conclusion

Health economics is at the forefront of addressing today’s most pressing health policy challenges. From the economic toll of pandemics to the disruptive potential of digital health and the ongoing quest for sustainable financing, the field must continuously evolve in response to new realities. The future of health economics will be increasingly interdisciplinary, data-driven, and global in perspective, supporting the design of resilient, efficient, and equitable health systems.


References

  • Smith, R. D., Keogh-Brown, M. R., & Barnett, T. (2011). Estimating the economic impact of pandemic influenza: An application of the computable general equilibrium model to the UK. Social Science & Medicine, 73(2), 235–244.
  • Drummond, M. F., Sculpher, M. J., Claxton, K., Stoddart, G. L., & Torrance, G. W. (2015). Methods for the Economic Evaluation of Health Care Programmes (4th ed.). Oxford University Press.
  • OECD (2020). Health at a Glance: OECD Indicators. OECD Publishing.
  • World Health Organization (2021). Digital Health Guidelines: Recommendations on Digital Interventions for Health System Strengthening.
  • Getzen, T. E. (2016). Health Economics and Financing (5th ed.). Wiley.

ValueVitals
ValueVitals

Value Vitals helps healthcare leaders meet and exceed their goals. With over two decades of experience in healthcare consulting, Value Vitals leverages the power of the Science of Value, Technology & Programming, and Industry Know-how to overcome barriers and drive results that exceed expectations.